Mr. Biden has begun to ramp up investment in communications to Latinos, but he has to go further. That includes expanding the universe of Latino voters he’s talking to and engaging with them across different platforms. We integrated Latino organizers into our staff and reached out to Latino voters early and often. If Mr. Biden takes a conventional approach and talks to the same little sliver of Latinos in Arizona who everyone talks to, he could be in trouble. Right now, the Biden campaign is spending $800,000 a week on traditional Spanish-language television ads.

Source: New York Times August 19, 2020 02:52 UTC